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The Eight Climate Tribes
1. Populist Skeptics
Provocative climate change doubters who weaponise meme culture and political rhetoric.
2. Sustainability Shortcutters
Platforming environmental education and simplifying complex sustainability topics with a light touch.
3. Climate Cynics
Challenge mainstream climate narratives, questioning established scientific positions and sharing alternative data.
4. Activists
Driven by climate urgency and accountability for those in power. They combine personal action with systemic change. Actively maintaining public attention on the climate crisis.
5. Disaster Doomscrollers
Fixated on extreme weather events and global calamities sharing disaster updates and survival information.
6. Politically Charged Debaters
Actively engaged in connection through debate that balances climate concern with equal skepticism.
7. Techno Evangelists
Champions of green technology, renewable energy and scientific breakthrough.
8. Eco-Conscious Trendsetters
Merging sustainability with lifestyle and innovation. Climate is a lends of personal growth and future focussed optimism.